War has changed consumer sentiments of Ukrainians: main expenses are utilities and food

In the conditions of war, consumer sentiments in Ukraine have undergone significant changes, as evidenced by a study by Deloitte.

Consumer Expenses in Ukraine

According to the research data, Ukrainians’ main expenses are on utility services, rent, and debt repayment, making up about 28% of income. Food and essential products account for around 38% of expenses. The least amount of money is spent on electronics, household appliances, education, sports, beauty, and leisure services. Only 2% of total expenses are used for education, but under ideal conditions, Ukrainians would like to increase investments in education to 3% of income, especially young people aged 18 to 27.

Popular Master’s Degrees in Ukraine

Among the most popular master’s degrees are management and administration, pedagogy and psychology, information technology, law and international law, psychology and sociology, economics and international economics, accounting and finance, political science and international relations.